This is the model I made to describe the target audience of my Social media campaign.
I am doing a brand that focuses on drinking experiences. With that, my target audience would probably be people who enjoy drinking. People who enjoy drinking are hard to define because most of us like drinking whether it is tea, coffee, soda, alcoholic beverages or even just water. So my audience would be a bit of everything. In my model I am representing sophisticated people who probably like alcoholic drinks (the legos with the toned down colours), regular people who I represented by putting blue and red together (as in wearing regular clothes like blue jeans and red shirts) and more colourful people who maybe enjoy going to the park and taking a beverage.
Shared by: anacunca
Image Credit: Digital and Social media project
Reuse License: All Rights Reserved (copyrighted)
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